WE POWER THE
ECO CHANGEMAKER

STRATEGY, BRAND MESSAGING, AND CONTENT FOR DESIGN AND TECH COMPANIES THAT AUDACIOUSLY CHALLENGE THE STATUS QUO.

Your business is growing rapidly, but are your marketing tools keeping pace?

We guide sustainability-focused companies through periods of transformation: brand repositioning, product launches, and expansion into new markets.

Services

Brand Messaging

We deliver strategic insights and foundational copy to align your team and position your brand across all touch points.

Content Strategy

We analyze and activate your marketing and sales content to nurture your relationship with current and future customers.

Market Expansion

We research culture and context, and then adapt your collateral to build brand authority in the new sector or locale.

Case Studies

Aerial view of New York City skyline at sunset, featuring the Empire State Building surrounded by skyscrapers and a colorful sky.
Open lounge space with furniture from Stylex, including a teal Loom sofa, red Trim table, and pink, red, and orange Still screen room dividers. Also pictured are a potted plant, black hanging pendant lights, and a window showing a cityscape.

Clients

"I've hired CNC on numerous occasions for strategic brand work. They’re pros with talent that runs deep. They always hit their deadlines and deliver, beautifully."

Randi Pastrovic, VP, Stylex

Picture of Julie Taraska, founder of Content Needs Context. She has shoulder-length brown hair and is wearing a sparkly beige sweater, dark jeans, and black boots. She is sitting on a wooden bench, listening with a neutral expression.

I’m Julie, the founder of Content Needs Context. I’ll help you break through the noise.

Too many businesses struggle to explain themselves and the value they add. Content Needs Context is a strategy and content-creation company that changes that. We develop messages and materials for sustainability-minded design and tech organizations that differentiate them from the pack and win over their audiences.

Intrigued? Get in touch.

Let us know what you need and
we’ll make it happen.