CASE STUDY
STYLEX DESIGN
CLIENT: STYLEX DESIGN
INDUSTRY: COMMERCIAL FURNITURE MARKET
OUR SERVICES: BRAND POSITIONING, CONTENT STRATEGY
Challenge: With COVID making store and showroom visits untenable, we devised a new type of multisensory, standalone video that, through scripted copy and a variety of sophisticated visuals, could tell a product’s story and fill that sales gap.
Solution
We applied the concept to Stylex’s Still screens, writing and producing a short that detailed their visual poetics and practical applications. The video became the cornerstone of Still’s digital campaign.
Results
The new product has generated over $500K sales
in its first four months.
STORYBOARD / TREATMENT FOR STILL LAUNCH VIDEO
Video script snippet:
The screens are an aesthetically attractive way to reduce noise, encourage greater social distancing, and direct traffic circulation within a space.
Verve Product Color Refresh
To invigorate the Stylex seating line’s new color palette, we crafted the brand storytelling and story templates to inspire the savvy interior design customer.
Ready to launch?