BRAND MESSAGING
How can you and your team effectively market your brand if you can’t explain what it is, the value it offers, or how it differs from the competition?
Audience Insights
You might know you who you are trying to reach, but do you know what motivates them? Where to find them? What hinders them from purchasing your products and services?
Brand messaging is how you clearly and consistently talk about your company, its character, and the value it adds.
How?
Through the process, you discern what makes your brand unique. You develop core messages that serve as your North Star and help everyone on the team speak the same language.
The result?
Your brand stands out from the pack,
positioned for success.
“Julie builds the value of creative businesses, [using] compelling insights and messages that resonate deeply with the intended audience.”
— Cia Mooney, industrial designer, former CDO, Watson Furniture Group